In 1986, our founder, Eldon Dahl, Doctorate of Natural Medicine, established the nutraceutical line named Your Choice, which a few years later, evolved into Life Choice®. Life Choice® was founded with a commitment to provide the natural health industry and its clientele with supplements of the finest quality. Life Choice® considers the local health food store to be the very core of the natural health industry, and affirms our support by making our products exclusively available to health food stores and naturopathic doctors. Together, we assure the health-conscious public the best possible access to the health care they want and deserve.